A New Era for Fax: Digitized Signatures, Mobile Apps and More
The old expression about not throwing out the baby with the bath water may just as well apply to fax machines.
The traditional equipment -- ie the fax machine -- may be out of step with today's office practices, but the technology of faxing is as current as it's ever been.
PC Today reports that the "faxing revolution has arrived." Internet faxing has replaced the ink cartridges and busy signals with fax to email service. Online storage of archived faxes that have been sent and received are easily retrieved by searching with a keyword included in the document. Broadcast faxes are able to connect with multiple contacts much the way email messages can be "sent to all."
The pricing structures for all this vary according to a company's needs.
Some businesses that don't fax many documents may pay by the page, while most will find a monthly fee that covers a multitude of related fax services more convenient for their operations.
"Online faxing services offer modern capabilities with the benefits of traditional faxing," said Kyle Flowers, the general manager and director of marketing for j2 Global, provider of eFax. "In eFax's case, we go well beyond that with premium features such as digitized signature, OCR (optimal character recognition) searchable faxes, lifetime storage, mobile apps, large file sharing, printer integration and more - all with no landline."
Instead of a secondary phone line, eFax assigns a fax number associated with an email address or the client may import a current number. The fax then arrives in the inbox as an attachment in a digital format. When clients sending fax from iphone, they attach it in a supported file type to an email or scan hard copy to send with the email message. "Faxing is universal as well as reliable and the epitome of what you see is what you get," said Flowers.
Infographic: The Ins and Outs of Content Marketing
You hear a lot these days about content marketing. Is it a buzz phrase, or a real marketing tool?
Turns out content marketing is not new -- it's been around for years, and has taken on many names over the years: custom publishing, custom media, customer media, customer publishing, member media, private media, branded content, corporate media, corporate publishing, corporate journalism and branded media.
But what is content marketing and why do you need to know about it?
The Content Marketing Institute determine it this way: "Content marketing is a marketing technology of creating and distributing relevant and valuable content to engage, acquire, and engage a clearly defined and understood target auditorium - with the objective of driving profitable customer action."
And why do you need to know about content marketing? Take a look Marketo infographic at our eFax website, comparing content marketing with advertising as a sales tool, to learn more.
Zenofon Offers 20% Discount on International Faxs Starting Dec. 20
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